Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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1. Not every promotional product can be printed the same way.
Not all materials (substrates, in industry lingo) are created equal. It's the golden rule of printing, the reason there's no single printing process or machine suited for decorating every paper or promotional product.
Let's say your client wants imprinted ceramic mugs, filled with candy that has imprinted wrappers, along with a paper insert to be placed in the mug. A supplier that decorates mugs might not have the necessary equipment to decorate the candy as well—let alone the inserts, which would require a wholly different machine for printing. The lesson here? Plan accordingly.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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