Unfold the Mystery of Envelopes
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Brocker said that a recent report published by the Envelope Manufacturers Association (EMA), Alexandria, Va., indicates that envelope consumption was down 2.4 percent in units in 2002 due to a declining economy and the aftermath of events following Sept. 11, 2001, and the subsequent Anthrax scare.
The report also showed that in 2003, units were up 3.1 percent. "This was attributed to an improving economy and the realization by marketers that direct mail is the most effective way to communicate with a targeted audience," Brocker explained.
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