Eyes Wide Open
A redefining moment for the industry
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"We are in the communications business, not the ink- or toner-on-paper business. So anything that affects how people communicate affects us," Paparozzi commented.
Distributors and suppliers across the board now face the same reality: Are they understanding and meeting clients' communication goals? Read on to see how specific market niches can create timely, relevant and engaging ways to boost ROI.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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