Eyes Wide Open
A redefining moment for the industry
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Paparozzi agreed, expanding on the effectiveness of highly personalized, targeted direct-mail campaigns. "These include advanced variable-data digital, PURLs, QR codes, etc., that make the campaign very relevant and compelling to the target audience—it's not 'junk mail' anymore–and responding to the campaign very easy," he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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