Eyes Wide Open
A redefining moment for the industry
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In a constantly evolving industry, it is nearly impossible to identify long-term trends with confidence. But one thing is certain: With economists foreseeing protracted recovery, it's no longer enough to simply reinvent traditional printing methods. Those best positioned to succeed in the future are spending their creative energy in different ways.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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