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Could adding money-saving coupons to the products they sell help distributors grow profits? Perhaps. It seems tough economic times and technology advancements are driving a coupon usage renaissance among United States shoppers.
A recent survey of 1,529 U.S. consumers conducted in mid-February by Toronto-based ICOM Information & Communications (ICOM) revealed 67 percent are more likely to use coupons during a recession—45 percent much more likely, and 22 percent somewhat more likely.
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- People:
- Peter Meyers
- Places:
- Toronto
- United States
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