Upswing in Coupon Use During Economic Downturn

Broken down by age, 71 percent of consumers in the 18 to 34 year-old age bracket said they are much more likely or somewhat more likely to use coupons in a recession. That compares to 68 percent in the 35 to 54 year-old bracket and 63 percent among those 55 years and above.

Geographically, 70 percent of Midwesterners said they are much more likely or somewhat more likely to use coupons in a recession, versus 69 percent of Westerners, 64 percent of Northeasterners and 62 percent of southerners.