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Income didn’t make a significant difference to respondents, with 68 percent of those earning less than $50,000 a year reporting they are much more likely or somewhat more likely to use coupons in a recession, compared to 67 percent for those earning more than $50,000.
Historically, coupons represent a key area in which manufacturers operating in economic hard times have not cut back. In the weakened economy of 2001, ICOM tracking showed a significant increase in the number of coupons consumers redeemed each week.
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