U.S. Shipment of Labels to Reach $15.2 Billion in 2008

United States label shipments are forecast to increase 5.7 percent per year to reach 15.2 billion in 2008, according to a new study on labels from The Freedonia Group, a Cleveland-based market research firm.

The study reported that technologies ranging from radio-frequency smart labeling and two-dimensional bar-coding to plateless digital printing will open a range of new labeling applications. Advances in label substrates, adhesives and coatings will also play important roles. However, the study reported that maturity in key label markets and competition from direct labeless printing in applications such as mailing, primary packaging and corrugated box labeling will limit further gains.