Use Your Head
Ladies, we've all been there. It's a Saturday morning … the alarm clock sounds off. After hitting the snooze button a few times (what were you thinking when you scheduled that early-morning brunch with friends?), you finally wake up only to realize that you're 35 minutes behind schedule. There's not enough time to prep, so you turn to your dependable cap to mask that hot mess called hair.
Let's not forget the guys. By the time you read this, it will officially be autumn. Football season will have started. And, soon enough, fire pits will be lit, pickup games will be in full swing and you'll be partaking in trips to the pumpkin patch. A good cap will provide protection from those extra rays of sunshine and a knit cap will offer warmth as temperatures begin to drop.
Of course, the above are interchangeable examples. While men and women have different reasons for wearing caps and headwear, the reasons often intertwine. The bottom line: They wear them. However, with so many products, opportunities remain untapped due to lack of education, limited client budgets and overall sales blunders. If you can work within the needs of your clients' markets, you increase your chances of closing a sale.
To get started, it helps to know the trends. Here are a few options to consider.
Stay In Orbit
My grandmother always told me to make sure my ears were covered before venturing out into freezing weather. It was difficult to heed her advice because many of my winter caps weren't long enough, so I had to resort to earmuffs. The Orbit Helmet from Midway Industries eliminates this problem. Made of 100 percent acrylic (12 gauge) with 50/50 polyester fur/fleece lining, the hat boasts contrasting jacquard stripes. It comes in the following color combinations: black/red, black/azure blue, black/charcoal, charcoal/black and navy/charcoal. To complete the look, a matching scarf is available.