Use Your Head
Caps and headwear can be a lucrative selling opportunity if you know the latest trends
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Of course, the above are interchangeable examples. While men and women have different reasons for wearing caps and headwear, the reasons often intertwine. The bottom line: They wear them. However, with so many products, opportunities remain untapped due to lack of education, limited client budgets and overall sales blunders. If you can work within the needs of your clients' markets, you increase your chances of closing a sale.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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