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Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective. But this raises new questions for marketers: How can multiple channels be successfully integrated into cohesive campaigns? How do recipients prefer to receive communication? And how can results be accurately quantified?
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- Companies:
- Webb/Mason
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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