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“Carefully identifying, defining and prioritizing your goals and objectives is key,” Mannone stressed. “They not only become the pillars against which you measure and report on success, but they also give you a compass by which to direct your team and the decisions you make along the way.”
In addition, Mannone encouraged marketers to use their campaign goals as a guide. Otherwise, it will be impossible to appease the designer who wants to use certain photography, or the programmer looking to build mobile apps, she said.
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- Companies:
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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