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"The key is to understanding online marketing is how to support the efforts, including: inbound marketing, content marketing, your dynamic and ever-changing website, blogging and social media," Foley explained. "A plan helps you with everything from determining the target audience, what content we need and when, what channels the audience uses and are in, and which platform we should use and when. Ask yourself questions and then research. Who are my potential customers? What do they look like? And then determine what platform they're on."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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