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With 9,638 "Likes" to date, Envelopes.com's Facebook page (www.facebook.com/Envelopes) has proven to be an engaging channel for its audience, with Pinterest coming in a close second. Grekin attributes this to a colorful product offering and customer demographics. "We carry a huge range of colors, sizes and style of paper products, and people love to see pictures of them," she remarked. "Not only that, but Envelopes.com as a whole is a fun, fresh and exciting company and we obsess over great design. Many of our Facebook fans are graphic designers and we've found a great opportunity in sharing graphic design resources, blog posts and even funny graphic design jokes."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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