Vehicle Wraps: How Do They Do It?

Margie Dana, founder of Boston Print Buyers, is a marketing specialist who focuses on improving the printer-buyer relationship. The following is from one of her recent “Margie’s Print Tips” e-newsletter postings, in which she explored how cars, buses and trucks come to be decked out in full-color images. Through her association with SGIA (Specialty Graphic Imaging Association), Dana came across Judd Morgan of USA Image in Louisville, Ky. The company does vehicle wraps, and Dana interviewed Judd about the process.