Digital Dos and Don’ts
The pros offer insights for effectively dealing with digital printing
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“If you have a rich, CMYK black, it will tend to look a little washed out or less vibrant compared to 100 percent K,” observed Kaminski. “If it is just a solid background black built in CMYK, 99 percent of the time we can change the background to 100 percent K. But, if you have a TIFF file, for example, that was built in PhotoShop, and it has a CMYK black background placed on top of another black background, you cannot change one without changing the other. And, most of the time, we are not able to change them both.” Kaminski also suggested avoiding solid pastel colors when designing for digital. “They can be very hard to hold,” she observed.
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Maggie Dewitt
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