Video: 3 Ways to Upgrade Your Mobile Marketing Strategy

The popularity of mobile devices has changed the culture of communication—and it’s on marketers to keep up. Long gone are the simple days of overcoming spam filters. Brands are now expected to deliver a seamless, high-value experience across varying screen sizes.

Whether you’re in the planning stage of your mobile marketing strategy, or looking to upgrade your current strategy, the three tips in our video below can help:

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return year+'-'+month+'-'+day+'T'+hours+':'+minutes+':'+seconds+'.'+milliseconds; }, video_event: function(event, value) { var query = 'ev='+event+'&va='+value+'&ai='+this.meta.page_id+'&hid='+this.meta.host_id+'&sid='+this.meta.sponsor_id+'&si='+this.meta.site_id+'&ti='+this.timestamp(); var script;

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var engagement = { start: 0, cycle: 1000, score: 1, timer: 0, partial: function() { return (((new Date().getTime() - this.start) % this.cycle) / this.cycle) * this.score; } };

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Looking for more? Read Print+Promo’s June 2016 cover story, featuring input from April Rassa, marketing director of Moovweb, San Francisco; and John Foley Jr., CEO and chief marketing officer of interlinkONE, Wilmington, Mass.