Major organizations are deep in the throes of planning for 2013 trade shows. Some are concerned with traffic and providing value to both exhibitors and attendees. Meanwhile, others are focused on preserving their business attire when meeting industry peers. Let me explain.
Lanyards keep name badges visible and in place, eliminating any risk for damage to delicate fabrics worn to impress, but they aren’t handed out at every trade show or conference. Sometimes, attendees are given traditional pins, adhesives or buttons. Nobody wants their suit or blouse marred by tiny holes. This month’s mystery product can help.
- Places:
- New York

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.





