Ward/Kraft’s Revised RealCard Program and New Integrated Card and Label Solutions
Ward/Kraft, Ft. Scott, Kan., has launched a new stock and imprinted membership card program with new pricing and delivery benefits. With this new program, distributors no longer have to meet long-run minimums.
Ward/Kraft’s revised RealCard program is designed to help distributors further penetrate the desktop-printed integrated product market. It features low minimum quantities and fast turnaround on blank or imprinted plastic membership card options distributors need to meet desktop user’s needs, while realizing significant profit margins.
Minimum quantities for the new program range from 250 inkjet and 1000 laser compatible plastic membership cards. The program includes fast shipping of stock and imprinted 8 mil plastic products in quantities up to 30,000 pieces. Stock products ship within 24 hours, and cards imprinted in four-color process ship within seven days of proof approval.
RealCard is a true plastic card joined flush with the form and is heat-, moisture- and tear-resistant. Stock and imprint RealCard comes in one-, two-, three-, six- and eight-up options.
In other news, Ward/Kraft has implemented new pricing and delivery benefits stemming from recent investments in new equipment at the Kansas Forms Division.
Ward/Kraft has announced new lower costs and faster standard delivery times on medium- to large-run blank integrated cards and labels. Ward/Kraft successfully tested and brought new integrated product equipment online this week, resulting in important time and cost savings for distributors. The expanded integrated offering keeps the company among the most efficient and low-cost providers of blank integrated cards and labels.
The integrated offering includes blank label and card options available in cut sheet, unit set and continuous formats, produced on 11", 14" and 17" equipment. The new equipment enables the card and the form to be converted in one pass on the same equipment resulting in the faster production times and lower costs that the market is now expecting. Distributors benefit by being able to offer these market-driven and trendsetting cost and delivery schedules to their customers.