Spinning Green into Gold

For instance, a company can build a green brand by simply doing some self-evaluation and planning, commented Gary A. Jones, director of Environmental Health and Safety Affairs for Sewickley, Pennsylvania-based Printing Industries of America (PIA). Once a plan is developed and executed, printers will start to see how getting green can turn into gold. Expanding your recycling program to include such items as office paper, plastics, cans and bottles, or reducing waste and keeping tabs on energy consumption can slash operating costs, boost reputation and swell customer bases.