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According to Carl Gerlach, director of marketing for Shawnee Mission, Kan.-based Gill Studios, the outdoor durability of a label or decal typically is affected by two main factors
1. Weathering. This refers to such outdoor conditions as rain and snow.
2. The sun. According to Gerlach, the sun is one of the most damaging elements a label or decal can face. "The sun will fade an ink faster than all the rain you can put on it," he said.
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- Companies:
- Gill Studios
- Metro Label
- Ward/Kraft
- Places:
- Mission, Kan.
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