Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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That's the big lesson for the print industry. According to PrintIsBig.com, by 2017, half of all print orders will be placed online through print service providers' websites, up from 30 percent last year and 18 percent in 2011. Print customers are looking to buy labels, packaging, tags and forms the same way they buy everything else—online. And while the print industry isn't quite ready for one-touch ordering on the level of Amazon Dash, it is making major strides to keep up with the demand.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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