Web-to-Print Primer from PIA/GATF
Headquartered in Sewickley, Pa., PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) presents the Web-to-Print Primer, an unbiased, one-stop comprehensive resource guide for printers, print buyers and marketing professionals who want to learn the ins-and-outs of the web-to-print marketplace.
PIA/GATF’s EBC (E-Business Council) group has compiled the primer to provide detailed information on web-to-print, and answer key questions for graphic arts professionals. The publication also addresses practical areas that will help readers determine how best to proceed in implementing web-to-print successfully.
• The pros and cons of building a solution or licensing one from a vendor
• Which options to offer customers through a website
• Staffing requirements for managing an e-commerce storefront
• How the dozens of solutions on the market stack up against one another
In addition to concise descriptions of the various business models in the category, the primer contains case study profiles of printers who have built successful web-to-print solutions that have increased profitability within their organizations. There is also a buyer’s guide section, covering more than fifty products in the web-to-print marketplace, such as off-the-shelf products and custom solutions.
The Web-to-Print Primer is available to non-members for $30; PIA/GATF members receive the discounted rate of $20. Additionally, all of PIA/GATFPress’s nearly 200 publications are available online at www.gain.net, or by calling (866) 855-4283.