WebbMason Launches Cross-Channel Marketing Automation Platform: MarketingBench 2.0
WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, has introduced MarketingBench 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 fills a void in first-generation marketing automation products: the ability to centrally manage print collateral, promotional items and event promotion in addition to digital marketing. MarketingBench 2.0 is delivered as a software-as-a-service (SaaS) application for easy deployment and rapid scalability.
MarketingBench 2.0 is ideal for complex marketing ecosystems such as franchise operations, retail chains, field marketing organizations and partner marketing programs where ensuring timely fulfillment and brand consistency can be challenging. Cross-channel marketing is also essential to certain regulated industries such as health care and financial services where printed materials are required or highly desirable.
“The central principle of cross-channel marketing is engaging the customer through the right channel at the right time. First generation marketing automation solutions focus on digital channels—mainly email and social. MarketingBench 2.0 is truly multi-channel and cross-channel,” said Doug Traxler, chief development officer and executive vice president, sales and marketing for WebbMason. “MarketingBench 2.0 automates the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, and digital marketing into a unified campaign.”
Williamson-Dickie Manufacturing Company, a global workwear company, is a long-time WebbMason customer and an early adopter of MarketingBench 2.0. “Our brands are available in more than 100 countries through company-owned stores, specialty shops in retail partner locations, and e-commerce sites such as Amazon.com and Dickies.com,” said Matthew McCartin, chief marketing officer, Williamson-Dickie Manufacturing Company. “MarketingBench 2.0 gives us the ability to rapidly customize, deploy, and manage cross-channel marketing campaigns for all distribution channels while maintaining a consistent brand image and controlling costs. WebbMason is a strategic partner and MarketingBench is a game-changer.”