WebbMason Launches Cross-Channel Marketing Automation Platform: MarketingBench 2.0
Provides digital and physical marketing creation, sourcing, deployment and measurement on a single platform.
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“The central principle of cross-channel marketing is engaging the customer through the right channel at the right time. First generation marketing automation solutions focus on digital channels—mainly email and social. MarketingBench 2.0 is truly multi-channel and cross-channel,” said Doug Traxler, chief development officer and executive vice president, sales and marketing for WebbMason. “MarketingBench 2.0 automates the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, and digital marketing into a unified campaign.”
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- Companies:
- Webb/Mason
- Places:
- Baltimore
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