WebbMason Names Vice President of Marketing

WebbMason, an on-demand marketing solutions and services company headquartered in suburban Baltimore, has named Carol Wolicki vice president of marketing.

In her new role, she will be responsibile for brand development, marketing communications, demand generation, sales enablement and influencer relations. Wolicki is based at WebbMason’s corporate office. She has extensive experience developing and implementing marketing technologies.

Prior to joining the company, she was director of marketing at Ennect, a marketing software and services company, and senior director of marketing communications at Unica Corporation, a marketing software developer which was acquired by IBM. Wolicki reports to Doug Traxler, executive vice president of sales and marketing at WebbMason.

“Carol brings a rich mix of skills and experience to her new role with WebbMason,” said Traxler. “She has held leadership roles with innovative software companies that made marketing more automated, scientific and measurable. At the same time, Carol conceived and implemented many creative marketing and public relations programs in corporate and agency positions. Her imaginative and quantitative approach to marketing brings a new dimension to WebbMason’s business strategy.”

“WebbMason is in a unique position. Known within procurement and operations circles for its traditional printing and promotional products business, the company offers marketing software and services that can really enhance marketing productivity,” said Wolicki. “Increasing market share of WebbMason’s flagship product, MarketingBench™, an on-demand marketing management system that is used by hundreds of top enterprises across the US, will be a primary objective in the months ahead.”

As director of marketing at Ennect, a division of Elliance, Inc., Wolicki managed PR, social media, e-mail marketing and advertising to drive growth of Ennect’s suite of on-demand marketing tools. At Unica, Wolicki managed a team responsible for PR and marketing communications activities across the company’s marketing automation, marketing operations, and web analytics software divisions. Wolicki has held international marketing management positions with ECI Telecom and Banyan Systems, where she opened European markets for the company. She also ran her own marketing and user group management company, Chrysalis Communications Inc., for more than a decade, and held executive positions with several Massachusetts-based high technology marketing agencies.