WebbMason Reaches Agreement with GNC
WebbMason Inc., a provider of On-Demand Marketing Systems, reached a comprehensive, multi-year print and brand management agreement with Pittsburgh-based GNC, a retailer of health and nutrition products.
Under the agreement, WebbMason, through its proprietary MarketingBench technology, has created, designed and is hosting a customized website that enables GNC's 900 Franchise locations to customize and order marketing communications materials online. A dedicated WebbMason account and customer service team works daily with GNC.
On-Demand Marketing Systems by WebbMason align marketing, fulfillment, production and logistics into a self-service ecosystem that improves brand management, speeds response time and reduces costs. GNC has customized MarketingBench to its specific communications and branding standards, as well as modified features based upon the permission and access levels GNC's administrators set for their users.
"One challenge for large organizations like GNC is maintaining a personal connection with local customers without sacrificing the efficiencies of centralized procurement," said Chris Berexa, vice president of sales at WebbMason and founder of its Pittsburgh office. "We look forward to bringing one-stop, self-service ordering to GNC's retail franchise outlets.
For more information, visit www.webbmason.com.