WebbMason Reaches Agreement with GNC

WebbMason Inc., a provider of On-Demand Marketing Systems, reached a comprehensive, multi-year print and brand management agreement with Pittsburgh-based GNC, a retailer of health and nutrition products.
Under the agreement, WebbMason, through its proprietary MarketingBench technology, has created, designed and is hosting a customized website that enables GNC's 900 Franchise locations to customize and order marketing communications materials online. A dedicated WebbMason account and customer service team works daily with GNC.