Western States Envelope & Label Featured in Social Media Field Guide

Butler, Wisconsin-based Western States Envelope & Label is a featured participant in the new Social Media Field Guide, “A Resource for Graphic Communicators,” published by the Printing Industries of America. This guide is a handy resource that helps printers understand social media and gives a not-too-technical approach for customer engagement and strategy. Written by Julie Shaffer and Mary Garnett, the Social Media Field Guide covers the fundamentals of social media so that any member of the graphic communications industry can take advantage of these new tools.

As a participant, Western States was honored to share examples of its social media successes. “This tool provides essential information about a valuable medium for helping our customers increase their bottom line. We’re thrilled to be a part of it,” said Steve Brocker, vice president of sales and marketing at Western States.

"It doesn’t matter if it’s B2B or B2C, a small printer or a large corporation-—businesses are finding that social media engagement is becoming a critical part of their marketing and sales efforts," said Shaffer. "We wrote the field guide to encourage the folks in our industry to reap the rewards of social media conversation.”

For more about Western States' social media efforts and product offerings, call (262) 781-5540 or follow the company on Twitter (twitter@wsenvelopelabel), Facebook (westernstatesenvelope) or YouTube (WstatesEnvandLabel).