App-solutely Fabulous
What distributors need to know about developing e-commerce mobile solutions
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Distributors, take note. It is no longer enough to sell print—a growing segment of end-users also expect their print source to perform as a marketing services provider. This means helping them with e-commerce offerings, developing mobile applications and the like. But before rolling out a shiny new app, remember that mobile is a channel, or one part of the solution.
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- People:
- Eli Sackett
- Stephen Derksen
- Places:
- Toronto
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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