Riding the Recession Rollercoaster
What goes up, must come down
in the label and packaging market
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The label and packaging market has been described over the years as being recession-proof. This current recession is testing that theory.
James Hammer, president and CEO of Rochester, New York-based Hammer Packaging, said it clearly. "There is no industry that is recession-proof. Some are impacted less than others, but all industries suffer when reinvestment slows or stops altogether." While he believes the label market has remained relatively stable, "the competitive nature of the industry has become more intense than prior to the present economic situation," he noted.
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Tom Polischuk
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