Larger than Life
What wide-format printing can do for your company
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Inspiration is often found in the most random places: among the flowers, at the beach or through our loved ones, to name a few. But Mick Alles, president of Falls Cities Printing, New Albany, Ind., found his in internal bank documents.
Traditionally a forms printer, specializing in internal bank documents, Alles wondered what might make a good vertical sell for his distributors selling to small community banks. That's when he decided to branch out into wide-format printing. After all, indoor and outdoor signage could give lesser known banks a polished look and a solid marketing plan.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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