Larger than Life

Today, wide-format printing comprises between five percent to 10 percent of his business. And, though, Alles anticipates that number to climb in a couple of years, some of his smaller-sized distributors remain reluctant to take advantage of the 
opportunities this sector has to offer.

"I don't know if it's a case where it's not something they have to do yet. Or maybe they're comparing it to their traditional channels. ... That stuff will need to be overcome because there's a large market for this out there," he insisted. "I think seeing how the economy is getting worse that mostly the small- and medium-size distributors are [eventually] going to become more open to try and sell this stuff. ... You're not really having to diversify, you're just trying to become more of a full-service [provider] for your end-user. And all I'm trying to do is give you another vehicle to do that."