Here, Jim Volkman, executive vice president of Xpanded Label Technology, and Jonathan Freed, director, southeast, for Hub Labels, discussed their companies' unique operations and how they help distributors add value.
Volkman explained that expanded label technology first emerged in Europe in the late 1980s. "We've seen a proliferation of its use in the United States within the last five to seven years due to an increasing need to add information to small amounts of space," he continued. "We combine pressure-sensitive labels with paper leaflets commonly referred to as expanded content labels (ECLs) that are pre-printed on an offset press." ECLs are often used for on-pack promotional coupons, mail-in rebates, recipes and usage tips, and informational labeling.