An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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So, again, design definitely matters.
Ed Glaser, director of marketing at Richmond, Virginia-based Colortree and chief marketing officer at Colortree Marketing Resources, said when it comes to designs that work, no one can ignore the U.S. Postal Service's shift to a shape and size-based rate structure.
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Melissa Busch
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