Cross the Threshold into Real Estate
The real ESTATE market bubble might be losing some air, but, despite cynical expectations, the bubble is not going to burst. In a recent Reuters newswire, Federal Reserve Chairman Ben Bernanke stated, “It looks to be a very orderly and moderate kind of cooling at this point.” This is good news for distributors of promotional products in this market. Although it is cooling, the real estate niche still has a balmy temperature guage in the upper double digits.
Cary Shevin, president of Dard Products, Evanston, Ill., agreed, stating the real estate market is not only huge, but continuous. “And, the prospects are plenty,” he added, “for homes, as well as commercial properties.” Shevin said distributors can sell to real estate brokers, the construction market, the home remodeling market and banks that offer loans.
According to Shevin, banks have used real
estate-type incentives to get extra business or new accounts. In particular, one bank advertised that during a 30-day period, existing customers who added $5,000 to their accounts, or new customers opening an account with a minimum $5,000 deposit, had a choice of several free gifts, such as a house bank, tool set or clock.
Every month BFL&S’s sister publication, Promotional Marketing, magazine showcases hundreds of promotional products in its feature stories and product departments. The following are a sampling of products that distributors can use to pump up sales in the real estate market.
Leave it to Fresh Beginnings to offer a product that will reach recipients where it counts—the stomach. With its gourmet cookie jar, there’s no doubt those in real estate will make new friends and plenty of good impressions.
The white, ceramic jar comes with 20 fresh-baked gourmet chocolate chip cookies. The jar features a one-color imprint standard, and cookies are wrapped in plastic inside the jar.