AS THE FOURTH QUARTER quickly approaches, manufacturers and distributors prepare for what is unquestionably the busiest time of year. Similar to retail, most companies dealing in promotional products will make their biggest sales push between September and December. New product lines, holiday bonuses and vacation time are among the numerous reasons this season holds so much weight. In an industry that enables end-users to reward customers with complimentary products, it makes sense to take advantage of the traditional gift-giving time of year.
Unfortunately, manufacturers of promotional items are forced to compete with more than each other during the holiday season. From the day the Halloween decorations go up, the entire economy shifts toward a consumer market, with everyone competing for the same dollar. How can manufacturers keep their products from being lost in the mix of holiday gifts? How can distributors convince end-users their products will stand out from the saturated crowd?
Recent trends in the promotions industry show high-quality, name-brand items gaining popularity with consumers. For distributors looking for a different sales approach, stress a product’s practicality.
Each month, BFL&S’s sister publication, Promotional Marketing magazine, showcases hundreds of promotional products in its feature stories and product departments. A diverse collection of new fall products from some of the industry’s leading producers follows.
Cup Runneth Over
Display logos with class and style on the Hampton Mug from Crown Products. The 16 oz. ceramic mug features a stainless-steel base and accent badges. It is perfect for home and office, and the eye-catching design will draw attention to any promotion. Available in white, blue (pictured) and black, the mug can be imprinted with either a 5⁄8x11⁄2" or 7⁄8x1" custom design on each side.
For more information, call (800) 367-2769.
Dress to Impress
Showcase company style with the Brentwood by Dunbrooke.