Fall Frenzy
Whether searching for top-of-the-line holiday gifts or everyday items—whatever the demand—there are products to suit any need
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Unfortunately, manufacturers of promotional items are forced to compete with more than each other during the holiday season. From the day the Halloween decorations go up, the entire economy shifts toward a consumer market, with everyone competing for the same dollar. How can manufacturers keep their products from being lost in the mix of holiday gifts? How can distributors convince end-users their products will stand out from the saturated crowd?
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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