Who's Mailing What?
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To Each His Own
Specific markets and business sectors have clear format preferences for reaching target markets. For instance, nonprofits favor envelope packages, as opposed to self-mailers, and typically use freemium and premium response boosters when seeking donations. On the other hand, the business-to-business sector and merchandise marketers prefer self-mailers, particularly four-color postcard designs. For retailers, personalized greeting cards offering merchandise discounts are an effective way to target lapsed customers.
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