Who's Mailing What?
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Interestingly, David Yost, general manager for Roanoke, Virginia-based InfoSeal, observed that many distributors experienced with traditional envelope-package mailers are realizing the value of self-mailers, including quick turn times. "We may be given artwork and data for large-volume projects of 60,000 pieces or more one day, and the job has to be in the mail stream two days later," he said. "You could never turn jobs like this at the speeds we are turning them using other formats."
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