Who's Mailing What?
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Automotive dealerships and mortgage companies are huge markets for self-mailers, and Yost said orders for the retail sector—often incorporating a loyalty card for in-store discounts on specific days—are increasing.
MailWatch also reported merchandise marketers and publishers are most likely to use poly bags in mail campaigns. For instance, magazine publishers will send out poly-bagged sample issues to grow subscriptions, with the standard, clear-style poly bags being replaced by flashier designs. And, automotive companies' mailings, traditionally heavy on graphics, are balancing images with relationship-building copy for a customer-centric approach.
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