Keep Calm and Write On
Why this timeless product will work for you
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SELLING IN A TECHNOLOGY-BASED WORLD
Sales have proven that electronic devices have not replaced pens. “As we all know, the world is definitely going digital,” Andy Arruda, MAS, national sales manager for Hub Pen Company, Braintree, Mass, said. “Ironically, our [pen] sales continue to climb at double-digit rates. The writing instrument is such a utilitarian product. That is what gives it staying power.”
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- People:
- Andy Arruda
- Gwen Brey
- Places:
- New Ulm, Minnesota
E
Ashley Chiaradio
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Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.
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