Wild Apple Graphics Expands Short Run Capabilities, Targets New Markets With Meteor Digital Press
After exhaustive testing, Wild Apple decided on MGI’s Meteor DP60 Pro, installing it a few months later. With key factors including quality, sheet size and scuff-resistance, the Meteor DP60 Pro was the press best suited for its purposes. Jim Chadwick, director of Technical Services for Wild Apple, also spent a lot of time talking to other Meteor owners, and was impressed with the reliability of the machines and the overall positive experience that other users reported.
“One of our most popular print sizes is 12x36” with a full bleed, and the Meteor was the only press that could accommodate that,” said Chadwick. “As a fine art printer, quality and color consistency has to be absolutely top-notch, not only within the run but also for reorders down the road. The Meteor lives up to our high standards, without question. We also think the no click charge philosophy MGI has is great.”
Since installing the Meteor, Wild Apple has met its goal of keeping little to no inventory on-hand of certain print sizes, instead producing jobs on-demand as needed. The company also can now accommodate rush orders and a same-day turnaround.
“The ability to produce true short runs now allows us to be competitive in markets we couldn’t work in before,” added Chadwick. “We can now work with our customers in new ways to help them with test programs for their customers, which require ultra-short runs produced in the highest quality and will allow us to keep growing our revenue stream. This also allows us to better serve our customers’ needs, which leads to a stronger relationship overall.”
For more information on Wild Apple Graphics, visit www.wildapple.com.
For more information on MGI, visit www.mgiusa.com.