SOI Promotional Products: Running the Good Race
Will the promotional advertising specialty industry take the lead in 2011?
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Gregg Emmer
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So for the record—the race isn't over. In business, we have the great benefit and burden of never finishing the race. We get to restart every day. We can decide to take a different path than the other runners. We can hire others to help us. We can even change the direction the race takes if we get out in the lead.
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Gregg Emmer
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Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.
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