SOI Promotional Products: Running the Good Race
So as you restart your cross country race tomorrow with a clear memory of the ground already traveled, a quick look around at your nearest competitors and a good map to the finish line—remember that every day brings a fresh start. Repeat your successes and learn from your mistakes. If you don't currently have promotional advertising specialty as a profit center, 2011 will be a great year to add it.￼
About the Author:
Gregg Emmer is chief marketing officer and vice president of Kaeser & Blair (K&B), the number-one-ranked promotional products distributor in Print Professional's current Top 10 listing. K&B offers printers and print brokers a fast and easy way to add promotional products as a new profit center or to increase existing revenues in that area. K&B began as Acme Print Co. in 1853 with the current business spinning off in 1894. Emmer has been involved in the advertising and graphic communications industry since 1971. Contact him at firstname.lastname@example.org.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at email@example.com.