SOI Promotional Products: Running the Good Race
The past three years have been challenging. Promotional products distributors saw fewer orders and less profit in the orders that did sell. But, overall, the downturn was modest for the promotional advertising specialty industry. In fact, it was even a significant bright spot for a lot of distributors who saw other product areas decline more dramatically.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.