STATE OF THE INDUSTRY: Your 2015 Forecast
P+P: In your opinion, what will be the biggest changes this year, and what will drive them?
SO: There are several companies within our industry that are currently working through some financial difficulties. What happens with these companies could dramatically change the landscape of the industry.
P+P: How is Ennis disproving the claim that "printed forms are dead?"
SO: How can something be dead when there are hundreds of millions of dollars being produced in our company alone? Printed forms, their demand and their usage have evolved dramatically. I'm not suggesting that we haven't seen a shift and that there isn't pressure on our products from alternatives, but saying they're dead is far from true. Printed forms are here to stay, but how many and how profitable they are can be influenced by our industry. If we don't spread the message that forms aren't dead, then why should our customers believe anything different.