STATE OF THE INDUSTRY: Your 2015 Forecast
We believe the branding highlights our expansion into high growth markets, including digital commerce and software, and our continued innovation in our core mailing and shipping business.
P+P: What are successful marketers excelling at and how can other companies follow suit?
GM: 90 percent of all the data in the world has been generated in just the last two years.
Successful marketers are leveraging this data to create a more complete and accurate 360-degree view of each customer, so they can deliver targeted, personalized communications to each individual over their preferred medium at the best time to influence a desired behavior.Successful marketers, and those who aspire to be successful marketers, must deliver this experience over both physical and digital communication channels in order to maximize open rates, response rates and ROI. In fact, the more channels you add, the better the results. An InfoTrends study found:
• Response rates increase 27 percent when direct mail is combined with a Web landing page or an email address.
• Response rates increase 37 percent when direct mail is combined with a Web landing page and an email address.
• Response rates increase 45 percent when direct mail is combined with a Web landing page, email address and mobile marketing.