STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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Looking ahead, the overall forecast is encouraging. Davis expects the U.S. economy will be a general positive in 2015, experiencing modest growth, though he predicts a weaker performance in Europe. Because this industry takes its cues from the economy, Davis also expects print markets to fare well this year, with total industry shipments finishing about equal to 2014. "On a functional basis, we expect marketing/promotional print and print logistics to grow in the low single-digit percentage range," he added. "In contrast, communications/inform print will continue to decline."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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