STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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The upward trend applies to the long-term forecast as well. "Over the longer-run—next 10 years or so—our outlook remains optimistic, with total printing shipments staying about even," Davis said, reminding critics of print's $160 billion per year footprint.
So what can printers do to succeed in this evolving environment? All signs point to ancillary products, communications solutions and integrated outsourced print management services. (Note: PIA defines print management services as the practice of a customer outsourcing all its print needs to a commercial printer versus a job-by-job basis.)
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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