STATE OF THE INDUSTRY: Your 2015 Forecast
Winds of change are sweeping through the industry
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"Printers need to become more specialized and at the same time offer more ancillary services to their customers no matter what sector they are in," Davis remarked. "They also need to continue to focus on productivity improvements to cut cost and, most importantly, reduce their fixed costs."
Davis doesn't believe the problem is an issue of not knowing what to do, but rather an issue of putting ideas to practice. "[Printers] may have seen many [proven strategies and tactics to increase sales] discussed before, but not implemented in their firm," he commented. "Maybe the time is right."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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